Episode Description
Episode Summary:
Segmentation might sound really "techy," and while it is and there are technical elements, ultimately it's an opportunity for you to organize your subscribers based on HOW they want to hear from you and WHAT they want to hear from you.
By segmenting your email list, you're creating a happier environment for your subscribers to thrive in — giving them the content they want and excluding the content that they don't want.
Not only does this make you look like a really compassionate creator, it will also benefit you with higher engagement (open and click rates), because people getting your emails are the people who want to get those emails. A win-win!
In this episode, you'll learn about:
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How to think about segmentation like you think of your own friendships (this makes it way easier to understand!)
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A few strategies on how you can segment your list
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A real-life example of how Pinch of Yum has segmented their list specifically for beginner home cooks
Want to learn HOW to segment your list? Get my on-demand workshop replay — whether you use Kit, Flodesk or MailerLite — to help you set up your own segmentation system in only 50 minutes: duett.co/trainings
Check out this episode's blog post
Episode Resources:
On-Demand Segmentation Workshop Replay
Free Duett Resources
Other Resources:
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