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From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce
Episode Description
Episode Summary:
100% email traffic growth. In one year.
That's what happened for Liz Della Croce of The Lemon Bowl after 15 years of sending nothing but RSS emails — and it's exactly why I wanted her on the podcast.
I just started personal training — and I went from finding out about the gym to having my first session on the calendar in under a week. There's something about committing to the right kind of help — and actually getting it scheduled — that makes all the difference between "I should do this" and actually doing it.
I think this happens in business too: we know something needs to change, but we stall on the whole plan before taking the first step.
My guest today, Liz Della Croce of The Lemon Bowl, knew her email marketing needed an overhaul — and just like me at that gym, she committed to getting the right help before she had everything figured out.
Liz has been building The Lemon Bowl since 2010 — a healthy food and travel blog with a loyal community of readers drawn to seasonal, globally-inspired recipes, including the Syrian and Jewish dishes from her childhood. She also hosts Fresh Air Retreat, intimate brand-and-blogger events she's now run 15 times. In this episode — week 2 of the Foodie Email Series — she's walking us through exactly how she got here.
In this episode, you'll learn about:
- Why Liz sent RSS-only emails for 15 years — and the SEO pivot that made them not-so-useful overnight
- The email calendar system behind sending 4 to 5 emails a week — and why giving your email person clear direction changes the quality of everything (including your peace of mind)
- Why she got the Email Strategy Playbook BEFORE hiring an email assistant — and how having a roadmap first changed the way she now delegates
- What she stopped creating for her email list, why she made those calls, and how she figured out what actually got more engagement
- The result: 100% email traffic growth in one year
Check out this episode's blog post
Connect with Liz Della Cruce:
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