Episode Description
How many emails should you be sending?
It's a question I hear from content creators all the time, and the honest answer is: it depends.
What I've noticed is that when I encourage people to send more than a few emails a week, there's often a little hesitation — a worry that it's too many, that it'll feel like too much, that their audience will get annoyed and start unsubscribing. But then there are creators on the other end of the spectrum sending daily or even twice-daily emails without batting an eye. With such a wide range of what's possible, how do you actually know what's worth your time and energy — without burning bridges with the subscribers you've already worked hard to build?
That's exactly what I wanted to dig into with Ned Adams of Dutch Oven Daddy.
When Ned shifted to sending daily emails to his list of ~4,500 subscribers, his site traffic doubled. His open rate hit 50%. His click rate jumped to 6.5%. And his unsubscribes? Barely moved.
In this episode, Ned and I dig into what his email strategy actually looks like, why it works, and how his "what do I have to lose?" approach might just be the most honest email philosophy I've heard in a while.
In this episode:
- What Ned's email strategy looked like before daily sends — and the one permission slip he got at Tastemaker that changed everything
- The ultra-simple email format driving all that traffic (one image, 5–10 links, and zero bullet points (!!))
- Why duplicating old emails and tweaking them is not lazy — it's actually smart
- How Ned uses AI to batch subject line options so he always has something strong to send
- Why his "what do I have to lose?" philosophy might be the most underrated email strategy out there
Check out this episode's blog post
Connect with Ned Adams (Dutch Oven Daddy):
Website
Episode Resources:
Instagram @alleagrummert
If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.