Happy Subscribers

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90 Happy Subscribers Episodes in One with Erin Fajen

August 4
47 mins

Episode Description

Episode Summary:

"To be known is to be loved." Erin Fajen knows me very, very well now — because she has listened to 89 Happy Subscribers episodes and taken notes on every single one. From her lips to your ears, you're getting Erin's rundown of the major themes of this podcast so you can really understand who I am, who the Duett brand is, what I care about, and how all of this actually applies to you and your email marketing.

It's really thrilling to have someone repeat back to you the things that are important to you. For Erin to do that is such a blessing — especially because she explains it so clearly, from her takeaways on the podcast to all the ways she's implemented what she's learned through our work together at Duett. She really made her email marketing her own adventure.

In this episode, Erin — client, friend, leadership advisor, and the most studious person I've ever worked with — shares the four big content themes she found across every episode, how she built her email strategy from a total blank slate, and why her pop culture DiSC emails are getting replies left and right. (She also asked me for her master's degree in email marketing. I said yes.)

In this episode, you'll learn about:

  • The four content themes Erin found across 90 episodes of Happy Subscribers — and why they matter for YOUR email strategy too
  • Why your welcome sequence is like an Airbnb orientation (and what happens when you skip it)
  • What "thoughtful segmenting" really looks like when you know almost every subscriber by name
  • How Erin went from logging into Kit and immediately logging back out to having a 20-email nurture series (!!)
  • Why selling through email is really about encouragement — not pushing (episode 50 called it)
  • The pop culture DiSC emails that actually get replies (Bridgerton character breakdowns, anyone?)

Check out this episode's blog post

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