Texas’s extremely successful anti-littering campaign illustrates an important principle about habit change: Sometimes changing our habits requires us first to change our identity.

Get in touch: podcast@gretchenrubin.com

Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app.

Find the transcript for this episode on the episode details page in the Apple Podcasts app. 

See omnystudio.com/listener for privacy information.