Welcome back to GTMN for the first episode of 2026! 🚀

In this episode, Pranav and Austin kick off the year by breaking down the buzz around "Agentic Commerce" coming out of CES and the IAB's new roadmap. We discuss whether AI agents will actually do our shopping (or just help us choose), and the rising trend of companies using ChatGPT to write—and answer—RFPs.

We also cover massive industry news: AppsFlyer crossing $500M in ARR, PayPal transforming into a closed-loop media network, and Reddit launching AI-driven "Max" campaigns.

Plus, we grade our 2026 predictions: Will AEO replace SEO? How much of the creative workflow will actually be AI-driven this year?