In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how he leverages his secret weapon, a growth matrix, to build an experimentation mindset on his teams.

 

⏰ Timestamps:

00:00:00 Introduction and guest background

00:02:12 Manbir's transition from music to marketing

00:07:21 Building the foundation of DTC customer acquisition

00:14:15 Navigating channel expansion and market complexities

00:22:17 Adapting strategies in dynamic market conditions

00:30:28 Diversifying acquisition beyond Facebook and Google

00:45:56 The impact of authenticity and company culture on marketing

00:51:26 Manbir's perspective on growth "non-hacks"

00:53:03 Conclusion and appreciations

 

🔗 Links to check out

Learn more about Whisker: www.whisker.com

More episodes of Growth Talks: https://bit.ly/3xXGJJc

 

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