Most founders are solving the wrong problem beautifully. They rebuild offers, redesign websites, and overhaul messaging before ever confirming that the right customers are even seeing it. This episode is about fixing that.

Alyssa Evans sits down with Kathie Feng, founder and Growth Architect at Signal Growth AI, to talk about what it actually takes to scale a business with strategy instead of hustle. Kathie spent 13+ years leading growth for global brands including Constellation Brands (Corona, Modelo), Discover, Capital One, Shiseido, and Pave, an a16z-backed fintech startup. Now she helps founder-led companies build the kind of growth that compounds.

In this episode, you'll learn:

• Why ICP validation has to come before you rebuild anything (and how to do it right)

• How to use customer segmentation to break through a growth ceiling

• How to build pricing tiers based on buyer psychology, not founder gut feel

• Why your GTM strategy should be treated as a living system, not a one-time launch

• How to actually evaluate and use AI to reduce workflow friction in your business

Kathie also talks about the life she has intentionally built alongside her business: 6 continents, 42 countries, 5 languages, and a stock portfolio that has compounded over 160%. Growth as a mindset, not just a method.

Connect with Kathie Feng: signalgrowth.ai | LinkedIn: Kathie Feng

Connect with Alyssa Evans: growyourstrategy.co | Growth Strategy Podcast on Apple Podcasts and Spotify