Is AI coming for your marketing job? That's the wrong question — and this episode breaks down what's actually happening.

In Part 1 of this 3-part solo series, host Alyssa Evans explores what AI is really shedding light on in the marketing world. With a background in behavioral psychology and over 15 years in the industry, Alyssa shares her firsthand observations on why AI isn't replacing marketers — it's exposing which brands were built on real foundations and which ones were built on surface-level activity.

This episode covers the growing divide between brands built with a heart and soul versus brands built to be transactional, why purpose-driven marketing is becoming more resonant than ever, and how AI amplifies whatever foundation you've already built — for better or worse.

 

If you're a founder, marketer, or entrepreneur wondering whether your brand is built to last in the AI era, this is the episode to start with.

 

In this episode, you'll learn:

• What AI is actually revealing about marketing foundations

• The difference between brands built with purpose vs. brands built for transactions

• Why a psychology background changes everything about how you approach marketing

• What the current market trends are telling us about authenticity and brand trust

• The foundational questions every brand needs to answer before creating more content

 

This is Part 1 of 3. Part 2 dives into the neuroscience behind why humans buy. Part 3 goes back to the marketing textbook and the Steve Jobs case study.

 

Resources:

• Full show notes: growyourstrategy.co

• Be first to know about Strategy OS: growyourstrategy.co

• Book a 90-Day Strategy Session: growyourstrategy.co

• Join the Growth Strategy Community on Substack

 

Connect with Alyssa:

• Instagram: @growyourstrategy

• LinkedIn: Alyssa Evans

• Website: growyourstrategy.co