Episode Description
On this episode of the Ground Transportation Podcast, host Ken Lucci is bringing a little tough love.
If your business isn’t growing, it’s not the market—it’s who you’re targeting.
Too many operators are out there fighting over $25 airport runs, hoping the phone rings, or waiting for affiliate work to save them. That’s not a business plan.
Ken breaks down exactly how to go after the clients that actually matter—the affluent travelers, corporate executives, doctors, lawyers, and high-income households that spend more, travel more, and expect more.
In this episode:
- Why the top 10% of clients drive a huge percentage of travel spend
- How to identify the wealthiest zip codes in your market
- Where affluent clients actually go—and how to get in front of them
- Why PPC and price wars won’t build a real business
- How one great client can turn into ten… if you know what you’re doing
Stop fighting for scraps. Go build a real company.
Share your perspective in the Q1 2026 Operator survey here: https://www.surveymonkey.com/r/HJBV3NZ
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