What looks like a simple system is anything but. School transportation is the largest mass transit network in the United States, moving 50 million students daily, yet it still runs on outdated processes with zero margin for error. In this episode, Keith Corso, Co-Founder and CEO of BusRight, breaks down how a deeply personal experience turned into a mission to modernize one of the most critical pieces of infrastructure in K-12 education.

Keith shares how he started the company in high school, the unconventional story of meeting his co-founder, and why solving operational complexity—not just building software—became the real unlock. From navigating illegal hardware deployments in the early days to scaling a fast-growing company, this conversation dives into product-market fit, fundraising, leadership evolution, and the massive opportunity hiding inside a $30B “cost center” waiting to be transformed.

Chapters

0:00 Intro

0:17 The Origin Story Behind BusRight

0:59 Identifying the School Transportation Problem

3:03 The Moment That Sparked the Idea

4:27 Building Entrepreneurial Resilience

6:58 Why School Buses Are a $30B Market

9:21 The Bearded Dragon That Led to a Co-Founder

12:20 Early Vision and Illegal Tablets on Buses

14:58 Finding Product-Market Fit

16:04 The Metric That Matters Most

17:15 What Keeps a CEO Up at Night

21:02 Fundraising and Choosing the Right Investors

23:59 Evaluating 11 Term Sheets

26:26 The Long-Term Vision for BusRight

28:13 Advice to His Younger Self

Connect with Keith Corso at https://www.linkedin.com/in/keith-corso/

Learn more about BusRight at https://www.busright.com/

Connect with Steve Greenfield at https://www.linkedin.com/in/stevegreenfield416/

Learn more about Automotive Ventures at https://www.automotiveventures.com