In this episode, I'm joined by Annie Jones from Rayleigh Marketing to talk about why Facebook is a useful tool to promote your private practice.

We explore how local Facebook groups, recommendations, consistency, and good quality content can help therapists become more visible without needing to post every day or share your entire personal life online.

In this episode:

• why Facebook still works for local businesses
• the importance of recommendations and local groups
• how often you really need to post
• planning content without burning out
• why consistency matters more than quantity
• ideas for therapists who dislike having their photo taken
• simple ways to make posts more engaging
• mistakes small businesses often make on social media
• Facebook ads, hashtags, keywords, and location tags
• how to stay visible without becoming overwhelmed

You can connect with Annie on Facebook HERE, Instagram HERE and find out more about her club HERE

For more information about Josephine's training courses, please click here: https://josephinehughes.as.me/training

Social Media Ideas for June 2026:

Pride Month and Stillbirth & Neonatal Death Awareness Month

7th: Tourettes Awareness

8th: Carers Week

15th Loneliness Awareness Week (listen to ep 64 on using AI for social media for a deep dive into ideas)

18th: Autistic Pride

27th: PTSD Awareness

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: Facebook for small businesses, recommendations on Facebook, social media tips for therapists, local Facebook groups, social media visibility, social media content planning, engagement on Facebook, client recommendations, Facebook advertising for therapists, marketing for private practice, Facebook engagement techniques

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.