When a green business model doesn’t translate across borders, adaptation becomes everything.

In this episode of Go-to-Germany Stories, Andrea Vaugan talks with Christian Bergius, Country Director Germany at Ecotree, about adapting their French sustainability model to the German market.

Christian shares why EcoTree had to move away from copy-paste expansion, how local ecosystem needs and customer conversations reshaped the offer, and what it takes to build a country operation with limited resources while staying aligned with HQ.

🎧 You’ll learn:

• Why Germany requires local sustainability projects

• How market feedback drives real adaptation

• What to prioritize when opening a new market

  👉 A concise, practical take on localization and scaling sustainability in Germany.

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