Episode Description
Season 3 continues with a second deep-dive into Swan, the leading provider of embedded finance solutions in Europe. This time, Andrea Vaugan interviews Pico Petershagen, VP Growth at the Banking-as-a-Service (BaaS) startup. Splitting his time between Paris and Berlin, Pico leads Swan’s growth marketing, product marketing and brand teams.
What Pico outlines as the reason for Swan’s rapid success in now 10 European countries is a growth strategy he coins “hyper-localization”.
How this strategy compares to more traditional growth marketing and international business development strategies, what the difference between mere translation and true localization is and how important it is to recognize differences, but also similarities between local ICPs - all included in this step-by-step guide to hyper-localization.
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