This week, we’re joined by Nour Tayara, founder of AORA and a beauty industry veteran on a mission to make beauty plastic-free. After nearly two decades at L’Oréal, Nour pulls back the curtain on what he learned about waste, overconsumption, and the myths we’ve been sold about “luxury” packaging. We get into how AORA is rethinking sustainability from the ground up, why Mexico is central to the brand’s story (and how to do that respectfully), plus the real data behind building a purpose-driven beauty brand. 

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