Get Q4-ready in minutes. Jeremy Packee and Emily Anderson break down August’s biggest ad-platform shifts. Google’s loyalty integrations, AI-first ads (AI Mode/AI Max), new PMax transparency + Asset Studio, Microsoft’s premium streaming buys, and Meta’s new Instagram “Follows” metric.

Top takeaways

• Switch on loyalty perks + the new optimization goal to boost repeat buyers.
• Test AI Max via native experiments; keep sitelinks/brand guidelines tight.
• Audit PMax’s new channel/cost views and Search Partner transparency; add smart exclusions.
• Cut waste with Shopping audience exclusions; pilot Microsoft streaming; report IG Follows growth.

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