Burnt out, overwhelmed, optimistic but feeling meeehhh? That's what founders in the Get Sh!t Done community have been telling Alex the last few weeks.

Deals may be taking longer to close right now, no matter your stage, no matter how long you've been doing this. And the instinct when things get harder is to grip tighter and try to do more of it alone. Alex's answer is the opposite: stop trying to do this by yourself, and start building channel partners, the strategic partnerships where you're usually not even exchanging money, just access.

In this episode, Alex walks through her full 7-step Channel Partner Framework, goal, offer, who, partner types, short list, ask, and activation, and tells the real stories behind how she's developed channel partnerships and how brands you know of have.

What We Break Down:

• The Goal Before the Ask: why the founders who actually land partners get quantified before they ever reach out, not after.
• The Offer That Isn't Tit for Tat: how to build something a partner says yes to that isn't a mirror trade.
• The Who and the Seven Partner Types: the categories of channel partners most founders never think to pitch, including two that are probably already inside your target company right now.
• The Ask, In Alex's Actual Words: the exact phrasing she uses to open a partnership conversation.
• The Follow-Up Gap: the one habit almost every founder skips, and the number that proves it.
• SipFit x Google: how one free office fitting through a single contact became a nationwide channel, then a client relationship.

Paid Subscribers Get Access To: this week's Growth Playbook, where Alex breaks down all 7 steps of the Get Sh!t Done Channel Partner Framework with a real action for each one, plus copy-and-send outreach templates so you can build your own partner list this week. Paid subscribers also get The Collective, our private founder community, where three members are already building their own partner lists together after this week's coaching call.

Learn More + Subscribe on Substack 👉 https://shegetsshitdone.substack.com/