Meet Christina Alessi, founder of Sfera Agency and one of the most trusted voices in the speaking industry — the person behind the scenes helping who actually gets booked and who gets rebooked.

Christina spent years selling keynotes alongside Simon Sinek, watching hundreds of would-be speakers chase stages, burn money, and confuse exposure with demand. She’s seen the fantasy from the inside and she’s not here to sell it to you.

In this episode, Christina pulls the rug out from under the speaking-industrial complex and starts with the question most people avoid: who should not be a speaker? From there, we get radically practical about what actually works if you do want to get paid and get people to care.

💡 Here’s what you’ll learn in this episode:

• Who Shouldn’t Be a Speaker (And the Red Flags You’re Ignoring): Why being “good at talking” isn’t enough and the signals you’re about to waste time, money, and energy.
• How to Define the Message Only You Can Own: The difference between studied expertise and embodied experience and why interchangeable thought leaders don’t get booked twice.
• How to Tailor Your Talk Without Chasing Trends: Christina’s approach to adapting one core message across industries while still standing for something real.
• The Most Practical Pricing Roadmap You’ve Never Heard: How speaking fees actually increase over time, what price jumps make sense, and why random numbers kill credibility.
• How to Get Paid, Baby (For Real): How demand is built, why prospecting backfires, and how speaking turns into real revenue .

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