Disinformation isn't just a societal problem anymore — it's an enterprise risk with real operational, financial and reputational consequences. And as AI supercharges the volume, speed and precision of misleading content, leaders are suddenly facing a new kind of threat: one that can't be contained by traditional cybersecurity alone.

Distinguished VP Analyst and Gartner Fellow Dave Aron joins us to unpack why organizations must prepare for a "world without truth" — and why building an enterprise-wide discipline called TrustOps is the next essential capability for leaders across the C-suite.

You'll learn:

• Why disinformation is exploding into a trillion‑dollar risk
• How industrial disinformation works
• Why cybersecurity can't handle modern misinformation
• The top 90‑day moves leaders must make to protect brand trust
• How a Trust Council becomes your frontline defense

Dig deeper:

• Buy the book, "World Without Truth"
• Attend a Gartner CIO Conference near you
• Try out AskGartner for more AI-powered insights
• See why Gartner is the world authority on AI