GB Tavern Tales- Russell Van Brocklen- The Niche Slayer's Path to Premium Pricing

What if the secret to building a premium creative business isn't serving everyone — but solving one impossible problem for one specific person?

Tonight at the Tavern, Russell Van Brocklen pulls up a chair to share how he built a thriving business by rejecting the "help everyone" trap. When a dyslexic student came to him — someone the system had written off — Russell didn't try to fix everything at once. He focused on one impossible outcome: could he take a college-bound student reading at a middle-school level and get them to graduate school writing proficiency in a single school year?

The answer shocked everyone. A 7-8 grade-level leap for less than $900 per student. Every participant entered college and graduated without accommodations, with GPAs between 2.5 and 3.6. His approach earned New York State Senate funding — external validation from people who hold the purse strings.

Russell's framework — One impossible kid. One quest. One case study. One premium offer. — applies to any creative entrepreneur tired of undercharging, overworking, and trying to be everything to everyone.

If you've been told to "niche down" but don't know what that actually looks like, this quest is for you.

To learn more about Russel head over to:
https://www.dyslexiaclasses.com

🎲 Business is an adventure. Don't be an NPC.

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