Ep 410: Building a Startup in a Small Town Why You Don't Need a Big City to Win

February 16
41 mins

Episode Description

What if building your business in a small town is actually an advantage?

In this episode, I sit down with Lauren Mullins, co-founder of Personality Pool, to talk about what startup life really looks like outside of big cities and venture-capital hype. We unpack the real pros and cons of building a company in a smaller community, from cost of living and mental health to networking challenges and unexpected opportunities.

Lauren also shares how her own hiring struggles inspired Personality Pool, a video-based screening platform designed to help businesses hire for culture and personality, not just resumes.

If you’ve ever wondered whether you need to move to a big city to grow your business, or how to build something meaningful exactly where you are, this episode will challenge a lot of assumptions.

This one’s honest, practical, and refreshingly real.
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