Most founders treat cold outreach like a numbers game — blast enough investors and something will stick. It doesn't work that way. In this episode of The Back Channel, Jason breaks down why cold outreach is inherently at a disadvantage, why it should only ever be 5% of your fundraising strategy, and the specific tactics that can actually make a cold email land. From the traveling founder trick to warming up relationships on social before you ever hit send, this is a practical guide to using cold outreach the right way — without wasting your most valuable resource: time.