If you've ever wondered how to use Pinterest to grow a podcast, this episode is for you, because it all comes down to one thing: Pinterest SEO keywords. I'm breaking down exactly why keywords are the single most important part of your Pinterest profile, and sharing my simple process for finding the ones that will actually help you grow a podcast audience. Plus, I'll walk you through some real examples so you can start weaving your own Pinterest SEO keywords into your profile today.

Hey, I'm Andi Smiley! I'm a podcast coach for women and I'm just a little obsessed with helping you grow your podcast without letting it take over your life. As a Pinterest-for-podcasters expert, I've used Pinterest to grow my own show and have spent a ton of time helping other podcasters do the same and sharing sustainable podcasting strategies and podcast tips for women that actually work (and don't require you to "hop on stories" every single day).

Topics Discussed in This Episode

• Why Pinterest works as a visual search engine, not social media, and what that means for sustainable podcasting strategies
• The single essential thing your Pinterest profile needs (hint: it's Pinterest SEO keywords)
• How Pinterest SEO keywords help you grow a podcast audience without needing to be trendy or funny
• A simple exercise for finding keywords as part of your podcast marketing strategies
• Real examples of Pinterest for podcasters keyword research, including my "pretend plant podcast"
• How to double-check that a keyword actually matches what your audience is searching for

Key Takeaways

• Pinterest SEO keywords are the single most essential piece of your podcast's Pinterest profile.
• Unlike traditional social media, Pinterest rewards searchability, which makes keyword research one of the smartest podcast marketing strategies for Pinterest.
• You only need about five anchor keywords to start seeing real momentum, proof that sustainable podcasting strategies don't have to be complicated.
• If you want to know how to grow a podcast audience with Pinterest, weaving the right keywords into your profile, boards, and pins is exactly where to start.
• This strategy is a perfect example of how to grow a podcast without social media, no stories, no trending audio, no algorithm chasing required.
• Whether you're just starting out or leveling up your plan for how to grow a podcast in 2027, Pinterest SEO deserves a spot at the top of your list.

Timestamps

(00:00) Why Pinterest isn't social media…and why that's a good thing

(01:18) Why Pinterest SEO keywords matter more than being funny or trendy

(02:07) The simple exercise for finding your keywords

(02:44) Example: keyword research for a "pretend plant podcast"

(04:12) Bonus tip: how to confirm a keyword is actually about what you think

(05:29) Why you only need about five anchor keywords

(06:02) Inside Pinterest VIP Setup a done-for-you Pinterest setup

Links & Resources

• Watch the video version of this episode on YouTube: https://youtu.be/qt_Rmbx9BWo
• Learn more about Pinterest VIP Setup
• Connect with me on Threads
• Connect with me on Pinterest