[Freetrail Pro Ad-Free] The Trail Ahead: Consumer & Industry Trends Shaping Trail Running (TRE Live Panel)
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Episode Description
This is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests:
- David Callahan, Co-CEO of UltraSignup
- Stephen Holmberg, Founder of Insight Accelerator
We talk about the following topics:
- Growth trends in the sport
- Trail Culture as a growth driving phenomenon
- Cultural impact vs. commercial impact - the realities of the size of the market
- How people are discovering and experiencing the sport
- The impact of star athletes on the business of trail
- Marketplace dynamics (tariffs, inflation, competition, etc.)
- Q&A!
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