It does not announce itself. It accumulates quietly — year after year inside one company, one title, one context — until the day it becomes visible all at once.

George Knauf has watched the death of relevance happen to thousands of professionals across thirty years. In this episode he names it precisely, traces exactly how it happens, and explains why ownership is the only structural antidote. 

Chapter 3 of The Last Employee: The Rise of Ownership — in conversation. 

The Last Employee: The Rise of Ownership — eBook launching May 1st, 2026. George Knauf is a Franchise Investment Strategist, creator of Knauf's Hierarchy of Franchising, founder of Orca Franchising, and the only franchise consultant in history invited to keynote a major IFA event.