After thirty years in franchising the question George Knauf hears most is not which franchise should I buy. 

It is: is this right for me? 

In this episode he gives the honest answer — not the sales version, the version he gives in the first real conversation. The five questions that matter more than any brand research. 

Why the most prepared investors outperform the boldest ones. 

And what fit actually means when you strip away the passion and the enthusiasm and look at who you actually are. 

The framework from Chapter 5 of The Last Employee: The Rise of Ownership — in conversation. 

The Last Employee: The Rise of Ownership — available now on Amazon. 5.0 stars · #1 Business Franchises eBooks. George Knauf is a Franchise Investment Strategist, creator of Knauf's Hierarchy of Franchising™, founder of Orca Franchising — The Franchise Portfolio Enterprise, and the only franchise consultant in history invited to keynote a major IFA event.