Episode Description
In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Sandy Cahill of Cahill Consulting for a no-BS conversation about what’s actually working in trucking and logistics marketing today.
🎯 Topics we cover:
- Why content still reigns—and how to do it right
- The role of thought leadership and executive branding on LinkedIn
- Demand generation tips from 15+ years at DAT
- Why events are changing—and how to adapt
- What intentionality in marketing really looks like
- Sales and marketing alignment (and where it breaks down)
- How to stand out in a sea of “great service” claims
- Rethinking strategy for 2026 and beyond
🚛 Whether you’re a freight tech founder, a logistics marketer, or scaling a brokerage, this episode is packed with insight, candor, and real-life lessons.
🗣️ Let’s stop hoping and start marketing with purpose.
👉 Connect with Sandy: https://www.linkedin.com/in/sandycahill
👉 Contact Jennie: https://www.linkedin.com/in/jenniemalafarina
🔔 Don’t forget to like, comment, and subscribe for more real marketing talk in freight and logistics.
#TruckingMarketing #LogisticsMarketing #FreightTech #B2BMarketing #ContentMarketing #SalesEnablement #ThoughtLeadership #FreightMarketingGurus