In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions. The conversation emphasizes the need for consistency in content creation and the importance of understanding one's goals in entrepreneurship.

00:00 Introduction to the Podcast and Guest

02:34 The Art of Sales Calls

04:53 Ellen's Journey from Social Media Manager to Entrepreneur

10:04 Building a Coaching Business

15:14 Transitioning to a Media Company

19:58 Navigating Brand Partnerships and Sponsorships

24:54 The Importance of Intuition in Business Decisions

30:05 Challenges of Scaling a Media Company

34:49 The Role of Content Quality and Consistency

40:10 Final Thoughts and Advice for Entrepreneurs

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website:
forthe23percent.com

Instagram:
@forthe23percent

Membership:
forthe23percent.com/membership