327 - Jordan Gill: Booking 12 Speaking Engagements, Making Strategic Pivots, And Having A Relationship Based Business

February 3
1h 13m

Episode Description

In this engaging conversation, Dielle and Jordan Gill explore various aspects of entrepreneurship, including effective selling methods, the importance of pivots, and the role of vulnerability in marketing. They discuss the evolution of Jordan's business during the pandemic, the concept of micro tools, and how to create unique offers that resonate with audiences. The discussion also touches on the significance of community, collaboration, and intentionality in speaking engagements, as well as the unique advantages of being a woman of color entrepreneur.

00:00 Introduction and Connection

03:59 Selling Through DMs: A New Approach

09:23 Business Evolution: Pre and Post-Pandemic

16:16 Navigating Pivots in Business

17:01 Understanding Micro Tools

23:51 Creating Unique Offers in 2025

29:17 Embracing Vulnerability in Marketing

33:24 The Power of Specificity in Messaging

38:12 Navigating Speaking Opportunities

42:08 The Value of Unpaid Speaking Engagements

48:04 Building Relationships Through Speaking

51:32 Intentionality in Event Hosting

53:32 The Challenges of Speaking Engagements

56:37 The Role of Speakers in Events

58:37 Building Relationships in Business

01:00:49 Navigating Community Dynamics

01:03:26 Affiliate Strategies and Collaboration

01:07:42 The Power of Unique Voices

01:10:37 Leveraging Diversity in Business

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website:
forthe23percent.com

Instagram:
@forthe23percent

Membership:
forthe23percent.com/membership

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