In this episode of "For the 23%", host Dielle dives into the intricacies of launching and scaling a business, particularly for women of color entrepreneurs. She emphasizes the importance of understanding whether issues arise from the offer itself or the launch strategy, sharing insights from her extensive experience with over 200 launches. Dielle provides actionable advice on how to assess the effectiveness of an offer and the launch process, highlighting the need for continuous audience engagement and lead generation between launches to maintain momentum and conversions.

00:00 Introduction to the Podcast and Mastermind

02:21 Understanding Offer vs. Launch Issues

07:25 Creating a Sustainable Launch Strategy

14:44 Planning Ahead for Launch Success

21:45 Maintaining Engagement Between Launches

24:34 Balancing Evergreen and Launch Strategies

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website:
forthe23percent.com

Instagram:
@forthe23percent

Membership:
forthe23percent.com/membership