Foodpreneur with Chelsea Ford

·S16 E151

#151 How to Stop Leaving Money On the Table Once You're On Shelf

February 11
44 mins

Episode Description

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Getting on shelf is a milestone, but (close your ears if you're faint hearted), it's just the starting line.

In episode 151 of the Foodpreneur with Chelsea Ford podcast, I sit down with Rebecca Brook, founder of Rise Growth Lab, a food and beverage accelerator.

This conversation is for brand owners already on shelf. If you want to finish 2026 with more accounts, more reorders and more money in your pocket - and stop leaving it on the table - this is your episode.

Grab your pen and tune in to hear:

🛒 How to improve your rate of sale

🎯 Best practice for selecting the right channel partners

💰 The difference between COGS-plus-guesswork and what consumers will actually pay

📊 What a 30, 60, 90 day promotional plan looks like without a big budget

🔄 What you need to do to get reorders

📦 The cost of goods levers most founders haven't pulled yet

This episode of Season 16 - Planning Season - is brought to you by Foodpreneurs Festival. The only Festival where packaged brands get seen, stocked and supported. Rebecca will be there speaking on the Dream Lab stage. Make sure you drop into her talk and say hi to her in the Festival Fairground!

LINKS & RESOURCES:

Season 16

Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.

Here’s why you should be there:

  • Thousands of stockists looking for new products for their shelves.
  • A chance to pitch for funding + mentorship to scale your brand.
  • Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
  • ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
  • ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
  • Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
  • If you’re an Industry Specialist, tap into a highly engaged, niche audience.
  • And much, much more.

Schedule May 21-22 in your diary and click this link to see how you can be part of it.

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