“We’ve been sold such a narrow idea of what a business can be — like you either coach or sell a course. But there are so many ways to build something rich and beautiful, something that’s actually yours. A business can give you so much more than just money — it can give you community, relationships, growth, and experiences.” - Tarzan Kay

What would work look like if designed it around real humans, real relationships, and real choice?

In this episode of Flying the Coop, we’re joined by Tarzan Kay, a leader in consent-based business design and marketing. Tarzan shares how her thinking has evolved from traditional online marketing into a much deeper exploration of power, persuasion, autonomy, and responsibility.

This episode was extra special to me as I've been following Tarzan for the last decade, watching her evolve from self-dubbed "email marketing diva" into something much more expansive and inspiring (who still tells a mean story or three 'round the fire). What a total honor to have her on the show to explore:

• How classic business models limit creativity and possibility
• Why urgency and persuasion shut down critical thinking
• What consent looks like on a practical level in marketing, leadership, and community spaces
• Why businesses hold real power, and how to wield it responsibly

This convo smashes to smithereens the prefab version of success we’ve all been handed, replacing it with hope: expansive, relational, creative, and alive.

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Flying the Coop is brought to you by Strange Birds, a messaging co-op that gives a flying duck. From websites to onboarding flows, launches to long-term strategy: if you want your brand, offers, and experience to tell the same story, we can help.

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