Jenna asks: "Last year I closed more deals than ever. My revenue is up 40%, but I'm looking at my bank account and I honestly have less money than when I was doing half the volume. Where's all the cash going? Am I doing something wrong?"

In this episode, Scott diagnoses Jenna's real problem (she's in the "sales trap"), explains why revenue is a vanity number, and breaks down the only two solutions to margin decline: raise prices or cut expenses. You'll hear Scott's Cloudflare story about using AI to audit expenses and finding $150/month in unnecessary spend, learn why your company might need a financial diet, and understand how to diagnose whether you have a sales problem or a profit problem.

The bottom line: You don't have a sales problem—you have a margin problem. Put your company on a diet.

Got a business question? Ask Scott here: scotttodd.net/ask