Episode Description
Tony writes: "I found a deal, but I don't have the cash. Should I bring on a partner or borrow the money? How do you decide?"
The reframe: This isn't a finance question. It's a control question.
Borrowing (debt):
- You keep 100% ownership
- You owe payments regardless of performance
- Lender doesn't care if the deal works—they want their money back
- Risk: Deal fails, you still owe
When to borrow: When the cash flow covers the debt and you have confidence in the deal. If you're confident, you want full control.
Partnering (equity):
- You give up ownership and control
- No payments if the deal doesn't work
- Partner shares the risk—and the upside
- Risk: You're married to this person for the life of the deal
When to partner: When you need expertise, connections, or credibility—not just cash.
Scott's story: Considered a retail strip center. Talked to an experienced partner. Numbers didn't work. Walked away. Had the numbers worked, he would've partnered for the expertise.
The diagnostic question: Do you need capital—or capital and capacity? Cash only = borrow. Cash plus expertise = partner.
The warning: A bad partner is worse than bad debt. Debt ends when you pay it off. A bad partnership drags on for years.
Treat it like a marriage:
- Get to know them first
- Written agreements
- Exit terms, breakup terms
- "You need a prenup"
The close: "They're great until they're not."
Got a business question? Ask Scott here: scotttodd.net/ask