Ashley asks: "I've been trying to figure out what makes my business different from all the other investors in the market. We all sell similar properties and I don't know what makes me different other than price. Every competitor's website sounds exactly like mine and I hate it. How do I differentiate?"

In this episode, Scott reveals why competing on price is a race to zero and how to escape the Visibility Trap. You'll learn why you sound like your competitors (lack of audience clarity), how to use strategic choices to differentiate, and why picking a lane and committing to it for 6 months removes the fear of making the "wrong" decision.

You'll discover why strategy is simply "what you'll do and what you won't do," how Scott used this exact approach to differentiate his podcast, and the three questions you need to answer to define your unique audience and value proposition.

The bottom line: When you don't know who you serve, you compete on price. When you know who you serve, you compete on value.

Got a business question? Ask Scott here: scotttodd.net/ask