·S3 E15
Part 1: Saahil Goel of Shiprocket on rebuilding the same company three times, the $4 million he was told to take or leave and why in India you sell outcomes, not software
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Episode Description
Part 1 of 2. Most people date Shiprocket to 2017; in truth it was born in 2011, and the road there runs through two companies called KartRocket and Craftly. Saahil Goel walks Rohin through the build: Rs 15 lakh of their own money, nearly not being hired by their own first engineers, the hard lesson that in India you sell outcomes not software, an investor ultimatum to take $4 million or nothing, and by the end, just how much capital it's taken to get from that first office to the edge of a public listing. Part 2 gets into how he actually thinks.
Chapters
0:00 The company that started in 2011, not 2017
4:01 KartRocket: building an agency to learn the market
6:09 Bootstrapped on Rs 15 lakh
9:02 Why Indian SMBs wouldn't pay for software
17:58 “Take $4 million or nothing”
22:38 How Shiprocket was born
27:06 What Shiprocket actually is — and how it makes money
37:58 The IPO, and the state of the business
44:19 Quick commerce without owning a truck
48:42 From Delhi to a US career — and back
55:59 Lessons from failed fundraises
1:04:23 How much they've raised
This episode was produced by Rohin Dharmakumar and mixed and mastered by Rajiv CN.
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