Your work doesn't always speak for itself. Sometimes, you have to.

Many talented leaders stay invisible because they believe good work alone will be recognised. Leadership strategist Rochelle Moffat argues that influence isn't about self-promotion—it's about making your ideas visible, building genuine relationships and creating opportunities before you need them. In today's world, if people don't know what you stand for, they can't recommend you, trust you or follow your leadership.

In this episode of the Fireside Leadership Podcast, Chris Turkington sits down with Rochelle to explore personal branding, networking, influence and why relationships remain one of the greatest competitive advantages in leadership. They discuss LinkedIn, building authentic networks, creating momentum, developing executive presence and the practical habits that help leaders become known for the value they create.

Whether you're looking to grow your career, attract opportunities or expand your influence, this conversation offers a practical roadmap for standing out without losing authenticity.

• Why your work alone isn't enough to build influence
• How personal branding creates opportunities before you need them
• The difference between having a network and having influence
• Why giving value first builds stronger professional relationships
• How to overcome imposter syndrome and start showing up
• Practical ways to build momentum on LinkedIn and beyond
• The SHINE framework for growing your career and influence
• Why opportunity finds people who are already taking action

Rochelle Moffat is a personal branding strategist, entrepreneur and founder specialising in executive visibility, influence, relationships and community building. She works with leaders, founders and executives to help them build authentic personal brands, expand their professional networks and create opportunities through strategic communication and relationship building.

LinkedIn: https://www.linkedin.com/in/rochellemoffat/

Instagram: https://www.instagram.com/rochellemoffat/

The Fireside Leadership Podcast brings you conversations with exceptional leaders from business, sport, the military and public service, uncovering the experiences, decisions and lessons that shape outstanding leadership.

Hosted by Chris Turkington. Produced by Aegis Leadership: www.aegisleadership.co.nz