Jodi Scott co-founded Green Goo, a plant-based first aid brand, after a bike fall led her past an abandoned Southern estate and a first aid cabinet she could no longer justify during her pregnancy. What started as herbs grown in an Idaho backyard and sold at farmers markets grew into a national retail presence.

Then she sold the company to what looked like the right financial partner. Weeks later, that partner's founder was raided by federal investigators, and Jodi had less than 24 hours to lay off her entire team — her mom, her sister, her husband, her brother-in-law, and her best friend from college.

On this episode of FINE is a 4-Letter Word, Jodi tells Lori Saitz what it took to rebuild after that collapse, including the coach who refused to let her cancel a session she could no longer afford, and the two-year fight to buy her own company back.

What You'll Take Away

• Why mental fitness has to be trained deliberately, not just reached for during a crisis
• How a coach's every-three-hours presence practice rebuilt Jodi's capacity to make decisions
• Why the answers you need are usually already in you, if you can get into the right state to access them
• What it actually costs to build a national brand from a farmers market table
• Why anticipating the worst contractually protects you more than optimism does

Guest Bio

Jodi Scott is the co-founder of Green Goo, a plant-based first aid and herbal wellness company rooted in the belief that nature gives us powerful tools for healing. She blends her background in health, herbalism, psychology, and entrepreneurship to help people reconnect with their bodies, their resilience, and the natural world. After navigating burnout, crisis, and the very human experience of rebuilding, Jodi brings honest, grounded wisdom to conversations about nervous system healing, recovery, and purpose. When she's not talking herbs, healing, or business, she's usually on the farm in Colorado.

Chapters & Key Timestamps

00:00How Jodi found the show and why she wanted to be on it

09:30The bike fall, the overgrown driveway, and the phone call to her grandmother

15:00A pregnant Jodi, a first aid cabinet full of chemicals, and the idea for Green Goo

18:00Why they renamed the entire brand Green Goo, because customers already called it that

23:30The pandemic pivot from retail to online, and why they almost did not survive

25:00Selling the company to find a financial partner, and what happened next

26:30The acquirer gets raided by the feds — 24 hours, entire team terminated

30:30The coach who refused the cancellation and started a mental fitness practice

32:30Micro-meditations every three hours, and how presence rebuilt her decision-making

Resources Mentioned

• Website: greengoo.com
• Offer: 15% off with code WELCOME15 at greengoo.com
• Song: Ready For It? by Taylor Swift — youtube.com/watch?v=wIft-t-MQuE

Connect With Jodi Scott

Website: greengoo.com

LinkedIn: linkedin.com/in/jodi-scott-7234331b8

Facebook: facebook.com/GreenGooHelps

Instagram: instagram.com/greengoohelps

Offer: 15% off with code WELCOME15

Continue With Lori

Website: zenrabbit.com

LinkedIn: https://www.linkedin.com/in/lorisaitz/

Email: Lori@ZenRabbit.com

Invitation From Lori

This episode is sponsored by Zen Rabbit. Trust is the foundation of all great workplaces, and in today's hybrid, fast-moving work culture, it's built through consistent, clear, human communication.

Quarterly town halls, Slack messages, or team-building events are rarely enough to create the connection employees need. That's why forward-thinking companies are hiring Lori to create internal and private podcasts that bring leaders and employees together through authentic stories and real conversations.

Think of it as the old-school company newsletter reinvented for the modern workplace.

If your company wants to strengthen communication, connection, community, and culture, connect with Lori at Lori@ZenRabbit.com or on LinkedIn: https://www.linkedin.com/in/lorisaitz/

Related Conversation

Episode 238: Scott Doggett — on rebuilding after a sudden professional collapse and what it takes to find clarity afterward.

About FINE is a 4-Letter Word

FINE is a 4-Letter Word is the show for leaders who are tired of pretending everything is fine. We explore what it takes to lead with empathy, vulnerability, gratitude, and courage, especially during the seasons when life and leadership feel anything but fine. Listen for honest conversations about how human connection influences innovation, retention, leadership, and real impact. New episodes every week.

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