From sourcing Mitumba in Kawangware to Owning a Luxe Kenyan fashion brand | Scovia Miruka

January 24
57 mins

Episode Description

What does it really take to build a fashion brand in Kenya when local work is rarely valued at premium price? Scovia Miruka, founder and creative director of Hawi read to wear, shares her raw money journey shaped by loss ambition and ownership from selling second hand clothes to pay her school fees to leaving a stable job and pricing a dress at KES 10,000 that changed everything.She reflects on grief early financial responsibility the limits of salaried work and the real cost of making clothes locally while unpacking the mindset shift required to believe Kenyan

made brands can compete globally.


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