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Episode Description
This episode explores what a trade show actually feels like for a farmer who flew in on money his community pooled together, why a sausage dog opened a door that hundreds of cold emails couldn't, and why learning English may be a better investment for a farmer than a longer fermentation.
Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.
Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing.
Related podcast episodes:
Lucia:
- #54: Visiting Producers, Advanced Tourism & The Coffee Hunter (farm visits, the buyer relationship)
- #56: Pranoy Thipaia (finding export markets, expo advice)
- #65: To Blend or Not to Blend? Wine Vintages, and Harvest Update (sales strategy, consistency over novelty)
- Cabal Cafe Podcast en Espanol
James:
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People mentioned in the episode:
- Diego Robelo — Aquiares Estate, Turrialba, Costa Rica
- Cristian Reyes — Finca El Rodeo, Santander, Colombia
- Cristian Reyes — Personal Instagram
- Catherine Bedoya — Eje Cafetero, Colombia
- Hamsini Appadurai — Sangameshwar Coffee Estates, Chikmagalur, India
- Melissa de Gasperín — Rancho San Felipe, Veracruz, Mexico
- Edilberto Tovar — Finca La Esmeralda, Huila, Colombia
- Desnudo Coffee (Austin) — Austin, Texas, USA
- Alejandro Rodríguez Delgado — Hacienda San Pedrito, Puerto Rico
- César Marín — Chacra D'Dago, Peru
- Karla Boza — Jacinta Y Su Cafe, San Benito, El Salvador
Resources:
- Algrano — Producer Sign Up
- The list of 144 international trade shows
- Clases Gratis de Inglés en linea - USA Learns
- Clases Gratis de Inglés en linea - Voa News
- English Accent Training
- The SCA Coffee Value Assessment, Extrinsic Criteria List
- PDFs of CVA Form in 7 languages
The Coffee Producer Toolkit is made possible by these leading coffee organisations:
The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro
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