James Dooley and Kazra Dash discuss why speed to lead is one of the most important factors in improving close rates. They break down how Go High Level CRM automations reduce response times through instant email, SMS and WhatsApp follow-ups. The conversation explains why responding within five minutes can dramatically increase conversions because leads go cold quickly. Kazra walks through trigger-based workflows, automatic contact creation and pre-call email notifications that improve answer rates. This episode focuses on using CRM automation to warm up prospects, increase contact rates and maximise ROI from SEO, PPC and paid social traffic.