In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens pulls back the curtain on her first year as a podcaster—sharing the real strategy behind building, growing, and monetizing a podcast as part of your personal brand.

If you’ve been wondering whether starting a podcast is the right move for your business, this episode breaks down exactly what you need before you hit record—from brand clarity and audience building to time, energy, and financial investment.

Katrina also shares her journey from launching under a different name to rebranding into Fame-Ready, how her vision expanded alongside her brand, and how her podcast became a revenue-generating asset through strategic partnerships and bundled sponsorships.

Whether you're thinking about starting a podcast or looking to turn your existing show into a monetization channel, this episode will help you approach podcasting with intention, clarity, and long-term vision.

Show Notes:

• Why you shouldn’t start a podcast without a clear personal brand
•  The biggest mistake entrepreneurs make when launching a podcast
•  How Katrina rebranded her podcast to match her bigger vision
•  Why long-form content is a powerful trust-building tool
•  The truth about podcast growth (and why it can feel slow at first)
•  Why you still need social media to grow your podcast audience
•  What actually matters when it comes to podcast equipment and quality
•  How to stay consistent without over-planning your content
•  The real time and financial investment required to podcast
•  How Katrina monetized her podcast and turned it into a revenue stream
•  Why bundling sponsorships creates more value (and higher revenue)
•  How to know when you’re ready to monetize your podcast

Links Mentioned:

Big Brand Energy Live — June 11, 2026 (Surrey, BC, Canada)
Use code FAMEREADY to save $50
https://katrinaowens.com/events

This Episode Is Brought to You By Faire

If you’re building a product-based business and thinking bigger, beyond your own storefront or city, wholesale might be your next visibility move.
Faire is the leading online wholesale platform connecting independent brands with retailers around the world. With over 100,000 brands on the platform, Faire helps founders expand distribution, grow authority, and get their products discovered globally.

If expanding your reach and diversifying revenue is part of your next-level strategy, explore Faire here and use code KATRINA10 for 10% off: https://fairewholesaleinc.sjv.io/KBeVeA

Sponsor Mentioned:

Today’s episode also features Alyssa Sangalang, founder of Contrast Collective, a boutique web strategy studio helping experts become unmistakably trustworthy online.

If your online presence isn’t reflecting your real-world authority, Alyssa will be offering live website trust audits at Big Brand Energy Live.

Check your website trust score here: https://contrastcollective.co/trust

Follow Katrina:

→ Instagram: https://www.instagram.com/katrinaowenspr/
→ Instagram: https://www.instagram.com/getfameready/
→ Threads: https://www.threads.com/@katrinaowenspr
→ LinkedIn: https://ca.linkedin.com/in/owenskatrina

If you enjoyed this episode, be sure to rate and review the podcast and share it with a founder who’s thinking about starting their own show.