Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)

Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker.

She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... International listeners can get the book here.

The SEOchat reboot on LinkedIn Can be found here! https://www.linkedin.com/groups/17836011/

Jenny on LinkedIn: https://www.linkedin.com/in/jennyhalasz/

Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/

"Why Google Will Win The Agentic eCommerce Race" article mentioned

Chapters (auto-generated with Riverside)

00:00 Consulting Landscape and Personal Struggles

02:13 New Media Advisors: A Consultative Approach

05:16 The Agency vs. Consultant Dilemma

07:55 Navigating Client Acquisition Challenges

11:00 E-commerce Marketing Strategies

13:58 Understanding Entity Relationships in SEO

17:06 Budget Allocation for E-commerce and B2C Marketing

19:57 The Future of AI in Marketing

22:48 The Evolution of AI and Search Engines

26:09 The Role of Content Marketing in the AI Era

30:51 Understanding Zero Click Searches

34:09 Measuring SEO Success Beyond Clicks

38:58 Demystifying AI in Marketing

43:53 Debunking SEO Myths

45:21 The Risks of Using LLMS.txt

47:38 Content Optimization for AI and LLMs

50:22 Understanding Trustworthiness in AI

51:29 Holistic Topic Clustering in SEO

53:12 Integrating SEO with LLM Strategies

56:48 Client Relationships and Agency Dynamics

01:00:32 Navigating Industry Changes and AI Impact

01:03:17 The Commoditization of SEO and Its Challenges