In this episode of Expert Talk with Bhavya Desai, Bhavya sits down with Bishal Paul, Founder – CEO of Little Monk Network and East West Studios. Together, they explore the inner workings of the Indian film industry and the evolving landscape of film marketing, distribution and revenue.

From understanding how a film is made and how major studios approach storytelling, to breaking down how producers, actors and distributors earn their share, this conversation offers a clear look at the business behind cinema. Bishal also discusses changing audience behaviour, the rise and challenges of OTT platforms, and how marketing agencies shape a film’s journey.

Tune in to learn how hits and flops are defined, what ‘100 crores’ actually means. Whether you’re a film enthusiast, a marketer, or someone fascinated by the entertainment industry’s inner workings.

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Timestamps:

00:00 - What's up coming?

01:12 - Bhavya x Bishhal begins

02:36 – Bollywood marketing agency

05:30 – How does a film is made

09:59 – Dharma YRF making films

13:59 – How producers make money

15:59 – How SRK makes money

17:49 – How film profits work

19:19 – Distribution networks

20:49 – How film revenue is calculated North vs South

22:39 – What 100 crores film earning means

23:49 – Hit Flop

25:49 – Are people going to theatres?

28:49 – Money spent on film promotions

32:34 – How marketing agencies step in

35:47 – How to land a client

40:15 – How a film is promoted

42:49 – Are actors difficult?

45:43 – Karthik Aryan fired his PR?

48:59 – Viral marketing

50:49 – Brand vs film promotion

53:24 – Is South better than Bollywood?

56:24 – Bahubali, Kantara, Pushpa, Saiyyara

58:12 – Saiyyara paid vs real marketing

01:03:13 – Farah Khan won't return to making films

01:05:28 – How can you reach an actor

01:09:13 – Successful marketing strategies

01:11:15 – How RRR won an Oscar

01:12:00 – Small film promotion

01:15:53 – Why OTT pays less now

01:18:13 – OTT is struggling

01:20:35 – Final words

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▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.