Are you drowning in feedback and still struggling for progress? In this bonus episode, we're bringing you more conversations from the Qualtrics X4 Summit 2026 in Seattle. These conversations tackle the same problem from different angles: how to turn customer and patient feedback into real operational change, and how to protect trust as AI becomes part of the workflow. If you collect surveys, run a CX program, or lead a healthcare team, this one is about what happens after you hit “export.”

First, we talk with leaders from Trillium Health Partners about redesigning their patient experience measurement: Kerry Kuluski, Research Chair in Patient and Family-Centered Care, and Adam Gdyczynski, Senior Corporate Lead, Patient Experience Measurement and Planning. They share how moving from paper and call-center methods to modern digital surveying helped drive an 880% increase in survey responses, plus what they did next to avoid being buried by the volume. We dig into practical tactics like shorter surveys, QR codes on after visit summaries, and using iPads to improve access in areas with lower electronic response rates. We also get into why equitable care depends on knowing who is responding, and how demographic and cultural insights can inform smarter decisions while supporting patient and family centered care.

Then we shift to the trust layer with Qualtrics Chief Security Officer Assaf Keren. We unpack why trust is more than security, why shortcuts create incidents, and why transparency matters when things go wrong. We also get specific about AI governance: third-party risk, building guardrails, managing data access, and keeping a human in the loop when risk is high or confidence is low.

If you want to turn insights into action without losing the human side, listen now. After you finish, subscribe, share this with a teammate, and leave a review with your biggest takeaway.

Follow Kerry Kuluski on LinkedIn: https://www.linkedin.com/in/kerry-kuluski-a9791b227/

Follow Adam Gdyczynski on LinkedIn: https://www.linkedin.com/in/adam-gdyczynski-mba-che-83100635/

Follow Assaf Keren on LinkedIn: https://www.linkedin.com/in/assafkeren/

Resources Mentioned:
Qualtrics -- https://www.qualtrics.com/
Order your copy of Experience Is Everything -- http://experienceiseverythingbook.com
Learn more about CXI Membership™ and apply -- http://CXIMembership.com
Experience Investigators -- https://experienceinvestigators.com

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