Navigated to 146: Cookbookery Collective with Jenna Helwig

146: Cookbookery Collective with Jenna Helwig

October 29
53 mins

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Episode Description

Kristin and Kate welcome the food director of Real Simple, Jenna Helwig, to discuss her newsletter, The Cookbookery Collective, and her thoughts on the current cookbook landscape. Jenna shares her career path, why she fell in love with food and how she paired writing cookbooks with working as a private chef. She talks about covering food at Real Simple, the role magazines play in our current food media climate and her thoughts on building a social media presence and how that led to starting her newsletter. After talking about assembling the massive list of Fall 2025 titles she shares some thoughts on marketing copy, subtitles, influencer cookbooks and the upcoming trends she's excited (or not so excited) to see. Finally she extends some advice and reveals her level of interest in writing another book.

Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen

Editor: Abby Cerquitella
 

Mentions

Jenna Helwig

 

Real Simple Magazine

Join The Local Palate Cookbook Club

 

Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the show

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