It's a rapturous time to be in prediction markets, but is the promise of Kalshi and Polymarket to "financialize everything" a net good for society, or is it gambling in sheep's clothing? We actually have centuries of history that points towards a potential answer. From this year's On Air Fest in New York City, Everybody's Business and Pushkin Industries' Business History come together to explain the lengths people will go for a life-changing payday. (Or, at the very least, a tote bag at a podcast festival.)

Place your bets.

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