In this episode of Notes on Notes, Matt Zeigler talks with Adam Butler about the writing process behind The Neurometaphysics of Ruin and how big ideas move from frustration to research to narrative. They discuss AI-assisted writing, Claude as a research partner, Ian McGilchrist’s left brain right brain framework, world-building, reductionism, legibility, and why modern society may have lost sight of what all its measurement is supposed to serve.