Managing 2,000 site visits, 300 events, and 30 trade shows annually across five countries isn't just ambitious, it's a logistical masterclass. Oliver, Head of Events and Protocol at Airbus, shares how his 80-person team consolidated multiple event tools into a single platform to gain end-to-end visibility. From airshows to institutional visits, discover how Airbus built their "Event Factory" to scale global operations, improve data consistency, and support event managers across the UK, France, Germany, Spain, and Portugal. If you're managing events at enterprise scale, this is your playbook.

Subscribe to the Podcast for more Event Industry Chats!