Most event planners try to eliminate chaos. Norman Leach has built a career thriving in it.

With 100+ trade shows, events up to 44,000 attendees, and trade missions hosting everyone from artists to Saudi royalty Norman has seen it all.

In this episode, he gets into stakeholder alignment, what scale actually breaks, why embracing uncertainty beats avoiding it, and the one shift that separates planners who react from leaders who win.

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